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The importance of accuracy
When someone searches online for a local business, search engines and many mobile apps rely on location data from these data sources to provide search results.
If listing data is incorrect or inconsistent between all of these data sources, your listing might not show up in the search results.
Google, Bing, and the other search engines have revolutionized how we learn, how we shop and how we interact within our local communities and businesses. Today, Google alone handles more than 100 billion searches per month around the world. Of those searches, 50%+ of mobile queries have local intent and roughly 15-20% of all searches are mobile.
Google, Yahoo!, and Bing are all currently returning local results that have challenged traditional print Yellow Pages and, in many areas, exceeded their usage as the preferred method for discovering local businesses and local information.
What this means for your business:
The potential to attract new customers via local search is enormous.
Depending upon your business model, your marketing budget and your resources, local search may be the right match for your business—or, other forms of marketing may be more appropriate for you.
There are a lot of options for marketing your business online. The COALFACE marketing team are specialists in local and national search marketing and can help to build a bespoke digital marketing package tailored to your businesses needs.